The formula for success has been different for each of the Latin American designers, but all in their different eras have had that someone or something that took their career to the next level. What would Carolina Herrera be without the motivation of the iconic Diana Vreeland? Or of the Colombian Johanna Ortiz if there are no digital luxury stores. Her work would have succeeded, without a doubt, because when you have talent, success awaits around the corner. But in a 2021 where traditional career-boosting methods are limited, or have become obsolete, how can a young designer make his work known in the industry?
Social networks have been the answer for many designers, who, seeking to connect with creatives and expose their work to clients or members of the industry, have become success stories thanks to pages like Up Next Designer. Run by publicist Albert Ayal, this platform is intended to expose the work of emerging talents, creating a new type of interaction that is changing the way of doing PR in fashion.
This account became famous for connecting Kylie Jenner and her stylist with Los Angeles designer Erika Maish, since then it has become a medium of exposure for talents in development or with established brands, as their work could be seen by people. industry keys. Up Next Designer is followed by celebrity stylists like Zendaya, Cardi B, Beyoncé, and Kim Kardashian, as well as editors from Vogue, Business of Fashion, and online fashion store shoppers like Moda Operandi.
We turned to Up Next Designer to find the Latin American designers to watch for since 2021. Among the six creatives on this list, there are young brands founded during the pandemic, some established, while others are working on their undergraduate collections in their respective design schools. Their vision differentiates them, but they are united by the way in which each one finds to imprint Latinidad in the aesthetics of their work.
Marco Garro: Costa Rica
From the age of 13 he dedicated his life to a theater group, with a view to being an actor, but the natural instinct of an innate designer made him focus on the wardrobe area, a task that was entrusted to him for the montages until he went out to 17 to pursue a career in fashion. Marco is a final year design student at the Veritas University of San José, a 21-year-old creative with a speech tinged with nostalgia for not having lived in the 80s and seeing Club Kids live, one of his inspirations. . The nightlife is a motive for this designer, “I love seeing people dressing up for a night out and feeling empowered by what they are wearing,” he says longingly, remembering when he could go out to party.
Marco Garro used his time in confinement to make ‘Neocrisis’, a collection of 50 outfits that reflect the consequences of the pandemic, exploring feelings such as adaptation, self-liberation and reflection. He also seeks to make his fantasies come true with sustainable materials. For his ‘Jeanswear’ collection, he worked with recycled jeans that he turned into haute couture assemblages, imitating the religious imaginary and working famous constructions from the history of the dress in denim of different shades.
‘Jeanswear’ the Marco Garro collection made with recycled denim.
Denim dress by Costa Rican designer Marco Garro
Graciela Huam: Peruvian in the Netherlands
She is a publicist by profession, but in 2015 she gave up her office job to undertake a trip to Peru, in which she decided to learn and practice the art of spinning. Graciela Huam has undeniable style and a healed eye, skills that came in handy for her when she decided to start her brand. On one of her trips, she meets the leader of a group of more than 60 artisans, with whom she began working on her first collection in 2016. Love took her to the Netherlands, where she lives today and where her brand’s designs are born. homonymous.
Her brain is in Europe, but her hands are throughout Peru, where her artisans work mainly by hand with natural fibers such as alpaca and Pima cotton. Why knitwear? I ask Graciela. ‘Because I learned that it is a work of art that you can wear. Because they have a constantly changing story and person behind that makes each product different. Just like human beings, there are always variations in our life, ‘she tells me of the pieces of it.
Graciela Huam Spring Summer 2020.
Crochet top of the Peruvian Graciela Huam
Vanessa Bon: Mexican in London.
Entering Vanessa Bon’s Instagram is to immediately immerse oneself in the world that she suggests to us, one of female heroines, free sexuality and living with robotics. A mirror of our reality placed on a grid. Her references are strong and her research is careful, she knows her