Whether you have a large B2B company or a modest webshop for children’s toys, a blog can help a lot with your search engine optimization (SEO). Almost every business website benefits from this. We have listed 5 reasons why blogs are good for SEO for you.
1. Fresh content
In general, it turns out that the older a website is, the better it ranks in Google and other search engines. But beware: that does not automatically mean that older content is also easier to find. It has been known for some time that google takes the “freshness” of content into account in its algorithm. This is an important factor, especially for topics that are topical or that change quickly. And in a broader sense, you can use regular updates to signal to Google that your website is up to date at all times and that you keep it up to date. That makes a big difference.
Unfortunately, that is not always easy. Consider, for example, a webshop in auto parts. The product catalog will undoubtedly be slightly updated every now and then, but the bulk of the products will probably remain available and unchanged. A blog can be an excellent way to regularly post fresh content on the website. And then it is not necessary to update every page every time because even with a simple blog your SEO is already helped.
2. Better internal linking
Internal linking is an excellent way to increase the findability of certain pages. Especially pages that are hidden deep in the category structure can be brought up this way. And standard links in the navigation do not or hardly help. Because these are visible on every page and are not located in the main content, search engines pay less attention to them.
However, with a blog, you have a clever opportunity to improve your internal linking. You can describe pages or articles that do not receive enough attention on the rest of the website, make connections between, for example, different product categories that can strengthen the positions of both in Google and so on. You also have full control over the anchor texts, making internal link building even easier.
Authority is increasingly important in search engines. If Google is certain that you are an expert in your niche, you will be rewarded with very high rankings. After all, you are the expert, so people searching on the topics your website is about will probably be well served when they come to you.
However, it is difficult to build authority with product descriptions. Conversely, a blog where you talk about what your company does and write valuable articles about things in your field is an excellent way to be recognized as an authority. For example, say you have an antivirus software business. A few landing pages on how well your product works against viruses on smartphones and phishing in email programs do not establish high authority, even if you support the pages with rave reviews from customers.
But then suppose you write a blog every week about the most notable hack you fixed that week, or the most dangerous Internet worm you’ve encountered. You will then automatically write about new, current affairs that you know more about than many others. So you have actually automatically established your own authority.
4. External link building
And that’s not the only benefit your blog can have in this example. In fact, it’s not the only way you’ll gain authority in search engines. Valuable and up-to-date information is not only useful for search engines, but also for other websites. All kinds of media can use an article about a new computer virus. Usually, you can expect the other website to link to you. That way, the other website is basically signaling to Google: this is a valuable page. And then you are engaged in external link building. Building an incoming link profile and the corresponding authority.
5. Easily score on social media
Moreover, blog articles are very useful if you want to get more followers on social media. It must be a very special product page if it is shared en masse by users, but news and interesting information about your products and your company, on the other hand, are perfectly shareable.
Conclusion of the 5 reasons why blogs are good for SEO
A blog can be an extremely valuable tool in your SEO strategy. Would you like to learn more about why that is and how a blog in your specific situation can help you get higher in Google? Then contact our experts without obligation!